About Equipment Radar
We started Equipment Radar to make finding heavy equipment feel less like a scavenger hunt — and more like the important business decision it is.
Our mission
Every week, thousands of operators, contractors, and farmers waste hours paging through listing sites, calling dealers, and chasing dead-end leads just to figure out what's actually available.
We built Equipment Radar to fix that. Our platform brings the full picture into one place — dealers, inventory, brands carried, reviews, and the relationships that make a transaction actually work.
No gimmicks. No paid placement at the top of every search. Just a clear, organized view of the market.
What we believe
Trust by default
Every dealer page includes verified hours, authorizations, and reviews so buyers know exactly who they're dealing with.
No pay-to-win search
Equipment Radar doesn't sell top placement. If a dealer shows up first, it's because the algorithm thinks they're the best match — period.
Modern tools, traditional service
The industry runs on handshake deals and long relationships. We build tools that reinforce that — not replace it.
Built with operators
Every feature in Equipment Radar started as a conversation with a farmer, contractor, or fleet manager. We listen first and ship second.
Meet the team
A small group obsessed with making the equipment market work better.
Alex Morgan
Co-founder & CEO
Priya Desai
Co-founder & CTO
Marcus Lee
Head of Partnerships
Elena Vargas
Head of Product